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GALLERIES LAFEYETTE
IDEA
Netflix France’s first global hit, Lupin, follows Assane Diop, a disciple of gentleman cambrioleur Arsène Lupin, as he avenges his father’s wrongful death.
IN THE SHOW, LUPIN CAN CHANGE APPEARANCE AND BECOME WHOEVER HE WANTS A TRUE MASTER OF DISGUISE SO, IN TRUE LUPIN FASHION, WE SNEAKILY REPLACED THE REAL BOOK COVERS WITH ONES FEATURING THE INFLUENCER’S OWN IMAGE RIGHT WHERE ARSÈNE LUPIN SHOULD BE... ALONGSIDE THE MESSAGE, “LUPIN COULD BE ANYONE, EVEN YOU.”
CLIENT
AIR FRANCE
NUMBERS
16M VIEWS


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