LA GRANDE BRADERIE HPI

HPI is TF1’s hit series about Morgane Alvaro, a genius detective with zero filter, a razor-sharp mind, and an even wilder wardrobe. The show WAS filmed in Lille, the perfect backdrop for La Braderie de Lille, Europe’s biggest and quirkiest flea market where anything (and everything) can find a new home.
 

To celebrate the end of one of France’s #1 shows, we decided to go full "Morgane": by selling her outrageous outfits right in the middle of the Braderie! All proceeds went to La Fondation des Femmes, because, like Morgane, we believe in strong single moms. The result? Fans went absolutely crazy and everything sold out!