NFT LIMITED EDITION

A COMPLEX BRIEF  TURNED INTO A SIMPLE IDEA: display limited edition champagnes bottles as art in a digital gallery. But for each bottle of champagne sold, an eternal UNIQUE digital version wAS sold alongside it in the form of an NFT.

All 100 limited-edition NFTs sold out within the first 10 hours of the launch, generating an estimated 16.8 mILLION impressions. The campaign not only achieved remarkable reach but also resonated strongly with Dom Pérignon fans, as resale prices for the NFTs later soared by nearly 1500% on the secondary market.